/product-groups/tridion/tridion-sites/b/techweblog/posts/how-to-configure-personalization-and-profilinggIntroduction This document describes the steps needed to get Personalization and Profiling to work using Content Delivery Personalization and Profiling (formerly known as the Web Application Integration module or WAI). It assumes that you have read ten-USTelligent Community 12 Non-Production